The Home Cart Advantage: How Localization Impacts the Payment Experience (Webinar Replay)

Webinar Replay – Audio from an earlier webinar with experts from Chargebacks911 and Verifone

The global economy is expanding. Selling internationally is rapidly becoming a necessity for online success. But is opening your online store to other countries really that simple? In this webinar, we talk about localization, and the benefits of tailoring each shopping experience to the customer’s location.

• Cost vs. benefits of localization in an expanded market
• The ins and outs of dynamic currency conversion
• Tips for optimizing the purchase funnel at a country level
• How to limit customer “surprises” … and chargebacks
• Regulations to keep in mind when entering a new market

Webinar presentations by Jarrod Wright and Stefan Cenusa